A 10 Hour pop-up live stream on a treadmill

Kevin Abstracts’ 10 Hour pop-up live stream to engage his fans and make a statement was so much more than we could have expected.

Kevin Abstract, from the rap group Brockhampton, had a vision to walk on a treadmill for 10 hours in front of his childhood home. He wanted the event to be a surprise for his fans, and the stream needed to be beautiful and flawless. In collaboration with director Alex Mallis, we produced quite possibly the best looking live stream on the internet. We anticipated the unexpected and maybe even the mundane, but over the span of these 10 hours, we captured the complexly beautiful relationship that resides between an artist and his fans.

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CREW
  • PRODUCER

    Willie Rockefeller

  • TECHNICAL DIRECTION

    Derek Gildersleeve

  • CAMERA OPERATORS

    Chris Rusch, Scott Clark, Matthew Pearson

  • GAFFER

    KC Coker

  • PRODUCTION ASSISTANT

    Kari Burke

  • SOUND MIXER

    Karlo Montano

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