World’s Greatest Extra lands first lead role in bizarre new product video

Like the ‘Inception’ of video marketing campaigns, we took product advertising to the next level.

Innovaum is a design firm specializing in a comprehensive “one-stop-shop” approach to get ideas and inventions to market. They came to Originator with an ask: create a video that shows people what we do. We developed a concept for a bizarre product you didn’t know you needed, and got the legendary extra, who you may also recognize from several Superbowl ads, Jesse Heiman to star in this launch video that raised awareness about Innovaum while offering viewers a hilarious glimpse into the world of the superstitious. Hope you enjoy watching this as much as we did making it! (P.S. all interior shots were filmed in the sound stage here at Originator Studios!)
CREW
  • PRODUCER/DIRECTOR

    Derek Gildersleeve, Willie Rockefeller

  • CAST

    Tiggy Touchwood - Jesse Heiman Tom/Dad - Jeff Brody Golfer - Rommel Sulit Rock Knocker Climber - Elizabeth Maxwell Climber Bro - Derek Babb Donny (Driver) - Scott Gibbs Dwayne (Window Knocker) - Lucas McCutchen Nolan (The Hero) - Jayden Franklin Backwoods Adult - Sarah Sharp Backwoods Adult - Carlton Caudle Backwoods Adult - Charles Walderp Backwoods Kid - Angus Sharp Backwoods Kid - Stella Sharp Mom - Julia Barnett Young Suzie - Madeline Guilbot Billy - Brody Stowers Adult Suzie - Kelsey Pribilski Dennis - Austin Hafsi

  • CREW

    Editor/Colorist - Matt Pearson Production Design, Wardrobe - Kelly Webster Assistant Producer - Kari Burke Director of Photography - Scott Clark 1st AC - Jason Head Gaffer - Ben Oliver, Axel Alarcon Grip - Stefan Allen, Mike Jiminez Sound Tech - Karlo Montano Sound Design - Travis Kennedy Casting - Sarah Dowling VFX Supervisor - Ray Pena, Greg Omelchuck VFX - Jonathan Mayo-Buttry Hair/Makeup - Anna Fugate-Downs, Madison Miller Production Assistant - John Jackson, Danielle Moccia Lead Rigger - Nick Fuentes Assist. Rigger - Drew Hayes Set Builder - Denny Todd

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