A SXSW activation to save planet Earth

Web and social videos for a purpose, delivered overnight.

Cool Effect has a powerful mission statement: Combining science, expertise, and transparency, we are creating a community built around one simple vision: give people the power and confidence to band together and reduce the carbon pollution that causes climate change.

They came to SXSW with an activation geared at raising awareness about carbon emissions, and we stepped in to produce a quick-turnaround recap of the whole experience.

CREW
  • PRODUCER

    Willie Rockefeller, Derek Gildersleeve

  • EDITOR

    Matthew Pearson

  • CAMERA OPERATOR

    Scott Hathaway

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