A Product Launch ahead of it's time

Live streaming a 4D VR mixed reality experience with product engagement.

We teamed up with Hunt, Gather to blow people’s minds for the AMD product launch of their new Ryzen system. We developed the experience and filmed live mixed reality during the launch event which streamed to thousands of viewers all around the world.

The experience puts you in a room with a single computer chip floating in mid air. Once you grab it, the walls fall down and you find yourself on a plank of wood one thousand feet above a mountain range. As you continue to build the new Ryzen PC, the environment changes around you (including a few surprises). 4D effects helped to fully immerse each guest, including a rumble pack strapped to your back and fans that turn on when the walls fall down.

We captured each experience and displayed live mixed reality to various screens throughout the venue, and live streamed via AMD’s YouTube. This attracted more guests to get in line to try the experience for themselves. Guests were lined up for the experience throughout the entire event!

AMD was thrilled to have such an amazing experience running on the same PC they were launching. It proved in real time that the Ryzen system could handle robust VR experiences, and their fans were amazed.

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CREW
  • PRODUCER

    Eric Horn | Fair Worlds

  • TECHNICAL DIRECTION

    Derek Gildersleeve, Willie Rockefeller

  • CAMERA OPERATOR

    Matthew Pearson

  • MIXED REALITY TECH

    Daniel Keuhm

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