Making heavy products fun to engage with

Fun and informational VR experiences that are the talk of the show floor

NSK is a global manufacturer of large industrial bearings. We built a fun and informative VR experience that challenges users to build an NSK bearing quickly before time runs out.
In this 5 minute experience, users race against the clock to build a bearing assembly. Guided by a custom built hovering robot, the user has to follow the same assembly order an actual technician would. If you run our of time, the steel mill collapses! Well, only virtually, but it feels real.

The bearing elements were taking from their actual CAD model counterparts, and look precisely as they do in real life (just not as heavy!) Users got to get an up close look at full scale NSK products, while interacting and having some fun in the process.

Winning is a great feeling isn’t it?! Our client was extremely happy with the final product. The environment in was built to add more more VR games/experiences to cover the range of products offered by NSK into one informational, virtual fun house.

We captured each experience and displayed live mixed reality to various screens throughout the venue, and live streamed via AMD’s YouTube. This attracted more guests to get in line to try the experience for themselves. Guests were lined up for the experience throughout the entire event!

AMD was thrilled to have such an amazing experience running on the same PC they were launching. It proved in real time that the Ryzen system could handle robust VR experiences, and their fans were amazed.

CREW
  • PRODUCER

    Eric Horn | Fair Worlds

  • TECHNICAL DIRECTION

    Derek Gildersleeve, Willie Rockefeller

  • CAMERA OPERATOR

    Matthew Pearson

  • MIXED REALITY TECH

    Daniel Keuhm

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